Google Ads Strategist & Paid Media Specialist
I turn ad spend into predictable revenue.
5+ years helping businesses generate leads, increase revenue, and scale through Google Ads, Meta Ads, and full-funnel paid acquisition.
What I Do
End-to-end paid media services designed to drive measurable business outcomes — not vanity metrics.
Google Ads Management
Search, Shopping, Display, and YouTube campaigns built to maximize qualified lead volume.
PPC Advertising Strategy
Full-funnel paid search strategy aligned to business revenue goals, not just clicks.
Meta Ads (Facebook & Instagram)
Audience targeting and creative testing systems for scalable acquisition.
Lead Generation Systems
Paid campaigns engineered specifically to fill the sales pipeline with qualified leads.
Conversion Tracking & Attribution
Server-side tracking, GA4, and attribution modeling so every dollar is measurable.
Landing Page Optimization
CRO-focused landing pages and A/B testing to lift conversion rates.
Performance Marketing & Analytics
Ongoing optimization loops driven by data, not guesswork.
Marketing Strategy Consulting
Senior-level strategic guidance for businesses building or scaling a paid acquisition channel.
Results That Speak
Real outcomes from real campaigns. Here’s what data-driven paid media strategy looks like in practice.
The Challenge
High cost per lead from Google Ads with poor lead-to-opportunity conversion. The sales team was overwhelmed with unqualified demo requests.
The Approach
Rebuilt campaign structure around high-intent keywords, implemented offline conversion tracking to feed qualified-lead data back to Google's algorithm, and launched a targeted remarketing funnel for trial users who hadn't converted.
The Challenge
Relied entirely on word-of-mouth referrals. No digital advertising presence and zero tracking infrastructure in place.
The Approach
Built a Google Ads campaign focused on local service keywords, set up call tracking and form-fill attribution, and created dedicated landing pages for each service area to improve Quality Score and conversion rates.
The Challenge
Meta Ads account was burning budget on broad audiences with no clear attribution. ROAS was below 1.5x and declining month over month.
The Approach
Restructured Meta campaigns with a creative testing framework, implemented server-side Conversions API tracking, and built a lookalike audience pipeline from high-LTV customer segments.
Results vary by client, industry, budget, and market conditions. Past performance does not guarantee future results.
What Clients Say
Don’t take my word for it — here’s what business owners and marketing leaders have to say.
“Alex completely transformed our Google Ads account. We went from wasting budget to generating consistent, qualified leads every single week. The ROI speaks for itself.”
“Before working with Alex, we had no idea what was actually driving our leads. Now we have full visibility into every dollar spent and the results have been incredible.”
“We interviewed several agencies before choosing Alex. Best decision we made — our cost per lead dropped by nearly half in the first 90 days.”
“Alex doesn't just run ads — he builds systems. Our paid acquisition channel is now our most predictable revenue source thanks to the infrastructure he put in place.”
About Alex
I’m a performance marketing specialist with 5+ years of experience managing paid media campaigns for businesses across SaaS, e-commerce, and local services. My approach is simple: every dollar of ad spend should be traceable back to revenue.
Unlike agencies that optimize for impressions and clicks, I build paid acquisition systems designed around your actual business metrics — qualified leads, pipeline value, and return on ad spend. If the numbers don’t move, the strategy changes.
I work directly with founders, marketing leaders, and growth teams as a hands-on strategist — no account managers, no layers.
Let’s Talk Growth
Ready to turn your ad spend into a predictable growth channel? Tell me about your business and I’ll reach out within 24 hours.